“When the idea of developing an ultralight, corrosion-resistant, yet high-strength “super steel” was first raised almost 20 years ago, it was considered to have little chance of success,” the company said. “Today, phs-ultraform is a standard material in car bodies.” 
voestalpine said that over the years it has invested approximately EUR30 million in product development, but it is an investment that has paid off, the company said. 

“This material innovation has made a significant contribution to voestalpine’s internationalization in recent years, allowing us to move up into a new league in the automotive supplier industry,” said voestalpine chief executive Herbert Eibensteiner.