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Tata Steel Unveils Environment Awareness Campaign
06/07/2010 - Tata Steel has unveiled its new nationwide environment awareness campaign “Greenfection” to raise awareness and urge the citizens to protect the environment. The launch was marked by “Green Lighting” of the Victoria Memorial and the Tata Centre in Kolkata.
Tata Steel has unveiled its new nationwide environment awareness campaign “Greenfection” to raise awareness and urge the citizens to save the environment. The launch was marked by “Green Lighting” of the 184-ft high white structure, Victoria Memorial, and the 17-story Tata Centre in Kolkata.
“At Tata Steel, we believe actions by a group of people or organizations won’t be enough. It needs to spread exponentially, like something infectious,” said Sanjay Choudhry, Chief, Corporate Affairs, Communications, Tata Steel. “Greenfection is the consciousness and resolution to impact the environment in a positive way. That is what we want to spread. From person to person, from cities to villages and vice versa; till the whole nation is infected with the will to make a change to create a greener, happier future.”
Choudhry noted that the company will use various mediums like social networking sites, schools and eco clubs, and campus activation to draw attention to ecological concerns and to attract participation from youth.
Tata Steel has partnered with WWF (World Wildlife Federation) and will use its nature clubs in schools across 10 cities in India. The company also is introducing a “Plant a Sapling” program for all the employees on World Environment Day across all Tata Steel locations.
The company’s commitment toward environmental issues associated with steel production processes is reflected in its Vision 2012—to reduce CO2 emissions to less than 1.7 tonnes per liquid tonne of steel by 2012. It has also established a separate Environment Department inside the Works to constantly monitor the air and water pollution and take remedial measures accordingly.
Established in 1907 as Asia's first integrated private sector steel company, Tata Steel Group is among the top 10 global steel companies with an annual crude steel capacity of over 28 million tonnes per annum. It is now the world's second-most geographically diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Tata Steel Group, with a turnover of US$29 billion in FY '09, has more than 80,000 employees across five continents and is a Fortune 500 company.
