SSAB Steps Up Legal Actions Against Hardox Copies
06/10/2013 - After several severe Hardox trademark infringements, SSAB has decided to increase its legal actions to protect its intellectual property rights and its position in the market.
SSAB is the only producer of Hardox® wear plate. After several severe Hardox trademark infringements, the company has decided to increase its legal actions to protect its intellectual property (IP) rights and its position in the market.
SSAB, a world leading producer of high strength steel has successfully marketed its brands Hardox across the world. However, due to Hardox’s strong position in the wear plate market, more and more trademark infringements have been found in many countries, especially in China.
“We would like all our customers to be aware of the false Hardox wear plate available on the market, says Helena Stålnert EVP group communications. “The technical proprieties and wear performance of Hardox copies cannot compete with the genuine Hardox and we recommend that everyone purchase Hardox wear plate directly from SSABs official sales channels to be sure of its genuineness”.
The infringements violate SSAB’s intellectual property rights and harm the benefits of the users.
“We have successfully taken legal actions against several of the infringers,” says Stålnert. “This is a top priority for SSAB and we will continue with our efforts to fight this type of trademark infringement.”
To report a possible infringement you can contact your local sales representative or in the APAC region send an e-mail to branding.apac@ssab.com
SSAB is a global leader in value added, high strength steel. SSAB offers products developed in close cooperation with its customers to create a stronger, lighter and more sustainable world. SSAB has employees in over 45 countries and operates production facilities in Sweden and the U.S.
