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Severstal Seeks to Expand U.S. Sales to BMW, Nissan by 2016

OAO Severstal, Russian billionaire Alexei Mordashov’s steel maker, plans to expand the share of its U.S. unit’s sales to automakers such as Nissan Motor Co. to as much as 42% by 2016 to benefit from an industry revival.

"Demand in the automotive sector is recovering at a higher pace than in any other segment, and in the next five years we expect it to rise especially in the south of the U.S. and in Mexico," Sergei Kuznetsov, CEO of Severstal International, said in a telephone interview from London.

The unit sold about 30% of its steel to automakers including Ford Motor Co., General Motor Co. and Chrysler Group LLC in the first half, he said. It has already begun shipping to Bayerische Motoren Werke AG (BMW) and Mercedes-Benz, while talks have started with Nissan and Toyota Motor Corp. on gaining necessary certification to supply those companies, Kuznetsov said.

The international division, focused on North America, had first-half sales of US$2.16 billion, after US$1.57 billion a year earlier, as output rose about 40%, it said last week. Severstal expects the U.S market to grow 6% this year.

Prices, up about 7% to 8% since July to US$680 to US$700 a tonne, began recovering after slumping 20% from the first quarter to the end of July, Kuznetsov said.

"There is a danger that some of ArcelorMittal’s facilities may be halted for a period," so a lot will depend on the talks between unions and ArcelorMittal about a new contract, he said, adding that the U.S. market is set to grow 3% next year.

The U.S. Department of Energy in January canceled a planned US$730 million loan for Severstal to finance construction of a new line in Dearborn for ultra-thin steel for energy-efficient cars.

"It’s on hold and we are looking for an alternative way of financing it, such as finding a partner," Kuznetsov said.