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Revised CAFE Standards Probably Won't Hurt Demand for Auto Steel

“In general, we don’t anticipate a big difference in the markets,” said Dean Kanelos, Nucor’s automotive market development and production applications manager, speaking during a presentation at the annual Steel Success Strategies conference. Organized by World Steel Dynamics and American Metal Market, the 33rd installment of the industry conference opened Monday morning in New York City.

Kanelos told attendees that the revision probably won't reduce demand  because most vehicles are being produced as global platforms. Therefore, automakers will design to the highest common denominator, regardless of U.S. rules, he said.  

He also said it’s not the standards that will drive the steel market; it will be the types of vehicles automakers will produce. And what they’ll be producing, he said, are more fuel-efficient vehicles, which will be demanded by consumers.

Peter LeBlanc, ArcelorMittal's chief marketing officer for the NAFTA automotive segment, agreed with that assessment, saying that its unlikely to drastically alter carmakers' strategies for meeting the higher standards set under the Obama administration.

"Car companies have long-term plans, and those plans are in action," he said.