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Republic Introduces New Advertising Campaign

10/09/2007 - Republic Engineered Products introduces a new advertising campaign focused on the company’s heritage in high-quality steel bar and coil products.

Republic Engineered Products, Inc. announced the introduction of a new advertising campaign focused on the company’s heritage in high-quality steel bar and coil products.
 

Republic was the first company to manufacture SBQ.
 
Republic is also credited with coining the term special bar quality steel.
The campaign kicks off this month with a series of print ads with headlines including "Steel-Crazy After All These Years," "Steel Number One," and "The Other Guys Steel Don't Get It."

 
"We've invested more than $115 million in our operations over the past three years to enhance our capabilities even further," said Jaime Vigil, President and CEO. "With our ad campaign, we are reminding our customers, competitors and the entire industry that Republic is still a force to be reckoned with."
 
Republic’s new ads focus on the company’s legacy in high-quality steel bar and coil products. Republic was the first company to manufacture SBQ and the company coined the term special bar quality steel.
 
"Republic employees are proud of our steelmaking heritage," said Jaime Vigil, President and CEO. "We make more tons of SBQ bar, coil and cold finish than any other producer in North America. Our experience, expertise and knowledge of SBQ give Republic a competitive edge.
 
Republic Engineered Products is a leading North American supplier of special bar quality (SBQ) steel. With headquarters in Fairlawn, Ohio, the company operates steelmaking centers in Canton and Lorain, Ohio, and value-added rolling and finishing facilities in Canton, Lorain and Massillon, Ohio; Lackawanna, N.Y.; Gary, Ind.; and Hamilton, Ont. Republic employs approximately 2500 people.