Open / Close Advertisement

OAO Severstal Introduces New Corporate Brand, New Website

07/08/2009 - OAO Severstal introduces a new corporate brand identity and launches an updated corporate website reflecting the company’s global nature and industry leadership.

OAO Severstal has introduced a new corporate brand identity and launched an updated corporate website reflecting the company’s global nature and metals and mining industry leadership. The company said the new brand would be used across the entire organization.
 
The company said it will implement its new brand with an incremental transition to a unified brand architecture based on a singular graphic logo across all of Severstal's business units by the end of 2010. The goal is to make the company clearly identifiable to customers, shareholders, investors and other key stakeholders.
 

VTB Severo-Zapad Grants Facilities to OAO Severstal
 
OAO Severstal also announced that Russian bank VTB has granted the company a two-year 1.99 billion ruble revolving credit line.
 
The company said proceeds from the loan would be used for working capital purposes.
"A brand should develop alongside a company and reflect its growth,” said Vadim Saveliev, Senior Vice President, Communications and Public Relations. “Our intention is for the new brand identity to reflect the Severstal’s current positioning in the market and its corporate ambitions. 

 
“It is important that this brand continues to stand for our business principles; those of a sustainable, transparent, and united international steel and mining company that has grown to become one of the industry leaders” added Saveliev.
 
Severstal’s new website features a style that is consistent with its new corporate brand identity. The new website’s primary goal is to provide all of its visitors with up-to-date, comprehensive information about the company in a user-friendly format.
 
In addition to the new design and updated information about all Severstal's business units, the website will also feature new services to help visitors that are interested in the company find relevant information, including global business contacts, full-text search and a corporate calendar.
 
"According to the best international practice, we have developed the new corporate website using state of art design and technology in order to satisfy the current and future needs of our customers and partners,” added Saveliev.
 
The new corporate website can be found at www.severstal.com.