Essar Steel Launches Specialized Color-Coated Products in Kerala
08/14/2013 - Essar Steel, one of India’s largest integrated steel producers, announced the launch of high quality, color-coated products, specially developed for the Kerala market. These specialized steel products will largely be used in the housing and industrial resorts segment in the region. The products include roofing and wood-finished steel products.
These color-coated products are created to withstand the extreme weather conditions in Kerala through single-skin roofing and double-skin sandwich panels for mobile shelters and dwelling units. These are extremely durable and resistant to high corrosion, peeling and flaking. Easy to install and maintenance-free, these color-coated products offer superior aesthetics to the structure. Besides being thermally efficient, the lightweight products are structurally strong and have the ability to resist extremely strong winds. Stringent quality control tests have ensured performance under all-weather conditions.
Commenting on the launch of the product, Mr. Dilip Oommen, managing director and CEO, Essar Steel India, said, “Essar Steel is continually innovating to meet the emerging needs of its customers. The launch of color-coated products in Kerala is a step in that direction. Essar Steel’s color-coated products ideally suit local conditions.”
Mr. R V Sridhar, business head, downstream & automobile, Essar Steel India, said, “Kerala is an important market for our products. The market size of Kerala is about 100,000 tonnes per annum and is growing at 15%. We are confident with the quality of products and with the launch of these products; we are targeting a market share of about 25%.”
Mr. Mitesh Shah, CEO, Pune facility, added, “The state-of-the-art, color-coated facility of Essar Steel has been designed to manufacture world class, color-coated products that match international standards. The plant has an annual production capacity of 400,000 tonnes. The company’s products has found acceptance in quality conscious European, Middle East and African markets.”
Tested for its superior quality, these products are manufactured with a high-precision pre-painting process, adhering to stringent JIS, ASTM, ECCA, SNI and EN standards. They amalgamate many desirable qualities like strength, enhanced corrosion resistance, aesthetic appeal and promise longer life to the product.
These products are currently available in a variety of shades and patterns. There are more than 4,800 shades ranging from RMP, SMP, PVDF, wrinkle, wood finish and ARS. The products find varied application in the construction and infrastructure industry, white goods and automotive industry depending on the life cycle and environment. Currently, these products are being largely exported to Europe, Russia and African countries.
In order to ensure consistent supply of the product, the company has streamlined its distribution network and enhanced its supply chain management in the region. The company has also appointed distributors to ensure the availability of the product.
Essar Steel India is one of India’s leading integrated steel producers with an annual production capacity of 10 million tonnes. The state-of-the-art facilities comprise iron ore beneficiation, pellet making, iron making, steel making, and downstream facilities, including a cold rolling mill, a galvanizing and pre-coated facility, a steel-processing facility, an extra-wide plate mill and a pipe mill.
Commenting on the launch of the product, Mr. Dilip Oommen, managing director and CEO, Essar Steel India, said, “Essar Steel is continually innovating to meet the emerging needs of its customers. The launch of color-coated products in Kerala is a step in that direction. Essar Steel’s color-coated products ideally suit local conditions.”
Mr. R V Sridhar, business head, downstream & automobile, Essar Steel India, said, “Kerala is an important market for our products. The market size of Kerala is about 100,000 tonnes per annum and is growing at 15%. We are confident with the quality of products and with the launch of these products; we are targeting a market share of about 25%.”
Mr. Mitesh Shah, CEO, Pune facility, added, “The state-of-the-art, color-coated facility of Essar Steel has been designed to manufacture world class, color-coated products that match international standards. The plant has an annual production capacity of 400,000 tonnes. The company’s products has found acceptance in quality conscious European, Middle East and African markets.”
Tested for its superior quality, these products are manufactured with a high-precision pre-painting process, adhering to stringent JIS, ASTM, ECCA, SNI and EN standards. They amalgamate many desirable qualities like strength, enhanced corrosion resistance, aesthetic appeal and promise longer life to the product.
These products are currently available in a variety of shades and patterns. There are more than 4,800 shades ranging from RMP, SMP, PVDF, wrinkle, wood finish and ARS. The products find varied application in the construction and infrastructure industry, white goods and automotive industry depending on the life cycle and environment. Currently, these products are being largely exported to Europe, Russia and African countries.
In order to ensure consistent supply of the product, the company has streamlined its distribution network and enhanced its supply chain management in the region. The company has also appointed distributors to ensure the availability of the product.
Essar Steel India is one of India’s leading integrated steel producers with an annual production capacity of 10 million tonnes. The state-of-the-art facilities comprise iron ore beneficiation, pellet making, iron making, steel making, and downstream facilities, including a cold rolling mill, a galvanizing and pre-coated facility, a steel-processing facility, an extra-wide plate mill and a pipe mill.
