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Essar Opens Hypermart Retail Outlet in Ghaziabad
05/24/2012 - Essar Hypermart, India’s first steel retail chain, has opened a new retail outlet in Uttar Pradesh, India, bringing the company’s total to more than 600 retail outlets across India.
Essar Hypermart has opened a new retail outlet in Ghaziabad, Uttar Pradesh, India, bringing the company’s total to more than 600 retail outlets across India.
Essar Hypermart is Essar Steel’s pioneering initiative to make steel available to end users close to the user point. Essar Steel launched India’s first steel retail chain – Essar Hypermart — to ensure that steel reaches end users at their door step, thus revolutionizing steel marketing in India.
”UP (Uttar Pradesh) is an upcoming market and has immense growth potential,” said Ashok Bajpai, CEO, Essar Hypermart. “It has and continues to be one of our premier markets. Being one of the most industrialized states and the second-largest economy in the country, the growth of the SME sector in UP has been phenomenal. Essar Hypermart is excited to be a part of this growth. And with Ghaziabad being the gateway to UP, we are committed to serve this growing market.”
Essar Hypermart caters to customers in the SME segment ranging from small manufacturers, local fabricators and general engineering firms to large corporations and construction companies, allowing them to select from a wide range of flat and long steel products. The company has recently augmented its range with the introduction of color-coated steel for construction applications, and heavy plates from the company’s latest plate mill for fabrication and general engineering applications. Products are offered in plate widths up to 3500 mm.
Essar Hypermart has been developed to serve as a one-stop shop for buyers, helping them to maximize direct availability of products at their convenience. The company also employs an IT system that enables it to meet customer requirements on time by tracking demand pattern and product requirements.
Essar Steel is a globally-renowned steel corporation with an annual production capacity of 14 million tonnes and a footprint that straddles 5 continents – Asia, Africa, Europe, the Americas and Australia. Its Hazira Complex, in Gujarat, is now the 4th-largest single location flat steel plant in the world.
Fully integrated from mining to retail, Essar Steel's production capacity features seamless integration, robust downstream capabilities, and a worldwide network of processing and distribution facilities. Its product portfolio includes hot and cold rolled steel, galvanized steel, color coated steel, and pipes and plates. It has a completely integrated distribution business comprising nine steel processing and distribution centers with an aggregate capacity of over 5 million tonnes and over 600 retail outlets under the brand Essar Hypermart.
The Essar Group is a global conglomerate and leading player in a range of sectors including Steel, Energy (Oil & Gas and Power), Infrastructure (Ports, Projects & Concessions) and Services (Shipping, Telecom, Realty and Business Process Outsourcing). With operations in more than 25 countries across five continents, the group employs 75,000 people and has revenues of over US$ 27 billion.
Essar Steel is a globally-renowned steel corporation with an annual production capacity of 14 million tonnes and a footprint that straddles 5 continents – Asia, Africa, Europe, the Americas and Australia. Its Hazira Complex, in Gujarat, is now the 4th-largest single location flat steel plant in the world.
Fully integrated from mining to retail, Essar Steel's production capacity features seamless integration, robust downstream capabilities, and a worldwide network of processing and distribution facilities. Its product portfolio includes hot and cold rolled steel, galvanized steel, color coated steel, and pipes and plates. It has a completely integrated distribution business comprising nine steel processing and distribution centers with an aggregate capacity of over 5 million tonnes and over 600 retail outlets under the brand Essar Hypermart.
The Essar Group is a global conglomerate and leading player in a range of sectors including Steel, Energy (Oil & Gas and Power), Infrastructure (Ports, Projects & Concessions) and Services (Shipping, Telecom, Realty and Business Process Outsourcing). With operations in more than 25 countries across five continents, the group employs 75,000 people and has revenues of over US$ 27 billion.
