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Essar Opens First Hypermart in Goa
09/25/2009 - Essar Steel has set up its first Essar Hypermart in the state of Goa, which will primarily serve the barge industry, general engineering, and fabrication industry.
Essar Steel has set up its first Essar Hypermart in the state of Goa, India, as part of its philosophy to make steel available to end users close to the user point. The Hypermart, located in Madgaon, will primarily serve the barge industry, general engineering, and fabrication industry based in Goa.
To date, Essar Steel has established 65 Hypermart retail outlets across the country since the initiative was launched in 2006.
”Availability of quality steel plate is critical for the barge industry. We are extremely pleased to know that Essar Hypermart will be able to meet our requirement on a consistent basis,” said Atul Jadhav, President of the Barge Owners’ Association.
Customers of the Hypermarts span from small manufacturers, local fabricators, and general engineering firms to large corporations and construction companies. Offering a range of flat and long steel products for a variety of applications, the outlet chain provides immediate delivery, transparent pricing, customized quantities, and guaranteed quality; customers are assured of materials from an ISO 9002 and 14001 certified mill.
Sales from Essar Hypermarts currently account for 20% of Essar Steel’s annual revenues.
The company plans to expand its distribution network through Expressmarts and the Expresspoints, which are dealer-owned and -operated outlets, and will offer Essar Hypermart products across all key steel consumption centers.
Essar Steel is a fully integrated flat carbon steel manufacturer—from iron ore to ready-to-market products. With a current annual capacity of 4.6 million tonnes, it has one of India’s most extensive Service Centre capabilities with an annual capacity of 2.5 million tonnes, and the largest network of steel retail outlets (branded Essar Hypermart). Its products find wide acceptance in consumer sectors such as automotive, white goods, construction, engineering, and shipbuilding.
