Decarbonization Helps the Planet — and Recruitment
11/05/2024 - The steel industry has long faced recruitment challenges arising from negative perceptions, but the industry’s work on decarbonization might finally be shifting opinions, according to two industry leaders.
Speaking during a panel discussion at AIST's European Steel Forum on Tuesday, AIST president and SSAB Americas vice president of operations Tom Toner and Michael Bott, decarbonization director and Power4Steel general project manager at Stahl-Holding-Saar, both noted that the work their respective companies have done seems to resonate.
“Since we started to tell our decarbonization story, it seems like we’re starting to drum up some interest from the younger generation,” Toner said.
Bott agreed.
“If you (undertake) the transformation, (we’ve found) that young men and women are interested to join us,” he said.
“Since we started to tell our decarbonization story, it seems like we’re starting to drum up some interest from the younger generation,” Toner said.
Bott agreed.
“If you (undertake) the transformation, (we’ve found) that young men and women are interested to join us,” he said.
