Colson Caster Announces Made in the USA Initiative
10/10/2013 - Colson Caster, a manufacturer of standard and custom application caster and wheel products, announced its first wave of a new marketing campaign: Made in the USA.
Colson has manufactured many of its most popular caster products in the USA for over 125 years. The campaign is a new initiative to proudly display the company’s commitment to U.S. manufacturing.
“Colson’s most popular products, 4 Series caster forks, Trans-forma wheels, Performa wheels and more are manufactured in Colson’s Arkansas facilities”, said Kevin Osborn, operations manager at Colson. “Our employees work hard every day to make great products that are quality and price competitive. Colson remains committed to keeping as much manufacturing local as possible, which helps us guard quality and provide flexible and rapid reaction to all levels of order volume for our most popular products. We are proud of our U.S. manufacturing capabilities and welcome future opportunities to expand manufacturing as the global market continues to change. The Made in the USA initiative will help us spread the word about the products manufactured in the USA and the benefits of doing so.”
As part of the Made in the USA initiative, Colson created several elements of support. A special website landing page (www.colsoncaster.com/USAMade4Series) provides direct access to literature and specifications on Colson USA made products. In addition, the web page incorporates a form where users can request additional information about specific products. Literature and email marketing will also support the initiative to kick start conversations with customers and prospects on the many advantages of products made in the USA.
Colson brands manufacture a variety of industrial caster products in two northeast Arkansas facilities. The Jonesboro, Ark., location manufactures industrial casters (withstanding up to 6,000 lbs. each) from coiled steel, stamping, robotic welding, plating, assembly, quality assurance and extensive testing. The Colson wheel plant in Monette, Ark., specializes in injection molding of various proprietary and standard plastic and rubber materials, which require in-house CNC machining, assembly, quality control and testing to meet customer demands.
For more than 125 years, Colson Caster Corporation has been providing the world with the highest quality and largest selection of premier caster and wheel products. Headquartered in Jonesboro, Ark., for over 50 years, and with more than 150,000 square feet of state-of-the-art manufacturing space, Colson is a leader in caster innovation and builds exclusive caster products for all of the world’s markets. The company is the namesake brand for Colson Group USA, which is the world’s largest caster conglomerate.
“Colson’s most popular products, 4 Series caster forks, Trans-forma wheels, Performa wheels and more are manufactured in Colson’s Arkansas facilities”, said Kevin Osborn, operations manager at Colson. “Our employees work hard every day to make great products that are quality and price competitive. Colson remains committed to keeping as much manufacturing local as possible, which helps us guard quality and provide flexible and rapid reaction to all levels of order volume for our most popular products. We are proud of our U.S. manufacturing capabilities and welcome future opportunities to expand manufacturing as the global market continues to change. The Made in the USA initiative will help us spread the word about the products manufactured in the USA and the benefits of doing so.”
As part of the Made in the USA initiative, Colson created several elements of support. A special website landing page (www.colsoncaster.com/USAMade4Series) provides direct access to literature and specifications on Colson USA made products. In addition, the web page incorporates a form where users can request additional information about specific products. Literature and email marketing will also support the initiative to kick start conversations with customers and prospects on the many advantages of products made in the USA.
Colson brands manufacture a variety of industrial caster products in two northeast Arkansas facilities. The Jonesboro, Ark., location manufactures industrial casters (withstanding up to 6,000 lbs. each) from coiled steel, stamping, robotic welding, plating, assembly, quality assurance and extensive testing. The Colson wheel plant in Monette, Ark., specializes in injection molding of various proprietary and standard plastic and rubber materials, which require in-house CNC machining, assembly, quality control and testing to meet customer demands.
For more than 125 years, Colson Caster Corporation has been providing the world with the highest quality and largest selection of premier caster and wheel products. Headquartered in Jonesboro, Ark., for over 50 years, and with more than 150,000 square feet of state-of-the-art manufacturing space, Colson is a leader in caster innovation and builds exclusive caster products for all of the world’s markets. The company is the namesake brand for Colson Group USA, which is the world’s largest caster conglomerate.
