CMC Rebranding Is Nod to Its Evolution From Steel Producer to Construction Industry Partner
10/03/2023 - Commercial Metals Company is changing its name and logo to better reflect its goals, commitments and evolution, the steelmaker has announced.
The company will now go by CMC, the abbreviation by which it already was widely referred to.
“Our original name, Commercial Metals Company, made sense as we acquired companies that fell under our umbrella as a metals company. But as we began executing on CMC’s growth strategy to expand the scope of products and solutions we provide to our customers beyond metals, we identified both a need and an opportunity to portray the company in a different way,” said CMC president and chief executive officer Peter Matt.
“Recent important acquisitions, including Tensar, Tendon Systems and EDSCO Fasteners, are critical examples of CMC’s move beyond its roots in steel production to new opportunities across the construction industry,” added Matt. “We are thriving and as we've evolved, how we present ourselves to the world needs to change, too.”
In addition to the name change, the company has updated its logo and is placing new emphasis on its tagline, “It's what's INSIDE that counts.”
“Together, these elements form an identity that represents the people who make up CMC today — innovative, diverse, filled with energy and ready to conquer the challenges ahead,” said Matt. “It's both a nod to our company’s roots and the promise of a bright and sustainable future.”