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Cliffs Names Director of Investor Relations and Communications
06/21/2007 - Cleveland-Cliffs announces the appointment of Steven Baisden as Director of Investor Relations and Corporate Communications, effective June 18, 2007.
Cleveland-Cliffs Inc. announced the appointment of Steven Baisden as Director of Investor Relations and Corporate Communications, effective June 18, 2007.
In his new position, Baisden (33) will be responsible for creating and leading Cliffs' strategic investor relations and corporate communications program. This program will be designed to support overall business objectives, as well as create awareness and understanding of Cliffs' progress toward becoming a global entity in the mining industry.
Baisden has 11 years' cumulative investor relations, corporate communications and marketing management experience at Fortune 1000 and other companies. From 2004 to 2007, Baisden was responsible for the development and execution of investor, corporate and strategic transaction communications, including acquisitions and divestitures, for Agilysys, Inc., a Nasdaq-listed company and provider of information technology solutions. Previously, he also served as Manager of Investor and Public Relations for OfficeMax, Inc., with accountability for all investor, media and trade communications from 2000 through its 2004 acquisition by Boise Cascade Corp.
“Steve brings to Cliffs solid experience in developing strategic communications to effectively convey information important to our company's stakeholders,” said Laurie Brlas, Cleveland-Cliffs’ Senior Vice President, Chief Financial Officer and Treasurer. “Specifically, his expertise in developing proactive programs to reach investors appropriate for Cliffs’ shares complements the talents of Cliffs’ existing management team. His contributions will be significant as we expand awareness and garner increasing interest from the investment community.”
Baisden earned his B.S. in Public Relations from Kent State University and is an active member of the National Investor Relations Institute.
Headquartered in Cleveland, Ohio, Cleveland-Cliffs is the largest producer of iron ore pellets in North America and sells the majority of its pellets to integrated steel companies in the United States and Canada. Cleveland-Cliffs operates a total of six iron ore mines located in Michigan, Minnesota, and Eastern Canada. The company owns 80% of Portman Limited, a large iron ore mining company in Australia, serving the Asian iron ore markets with direct-shipping fines and lump ore. It also has a 30% interest in the Amapa Project, a Brazilian iron ore project, and a 45% economic interest in the Sonoma Project, an Australian coking and thermal coal project.
