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Broner Metals Solutions Names Global Sales Director

Mr. Ferguson, with international experience in sales of industrial software at SAP and AspenTech in senior sales and channel development roles, will be responsible for leading Broner’s worldwide sales team. Broner Metals, which for 30 years has focused exclusively on the steel and aluminium markets, will grow its business operations through new technical sales support and business development around the world. Mr. Ferguson will spearhead this drive.
"This development of our sales and distribution teams further strengthens our ability to meet the needs of our important customers around the world," noted David Mushin, chief executive officer of Broner Metals. "Mark Ferguson's comprehensive understanding of complex markets and sales and marketing processes will greatly benefit our clients and our sales partners”.
Before joining Broner Metals, Mr. Ferguson has gained more than 25 years sales and industry experience in a number of enterprise software companies specialising in manufacturing and industrial processes. Whilst at SAP and AspenTech, Mr. Ferguson managed teams supporting key global customer relationships and strategic resellers and business partners.
Broner Metals Solutions specializes exclusively in delivering, metals specific, MES, planning, scheduling and supply chain solutions to the steel and aluminium industries. Broner solutions are at the forefront of helping metals producers respond to the greatest challenges of today’s economic climate, by improving customer service, improving productivity and reducing costs.

Broner Metals Solutions provides packaged, configurable products that are designed specifically to manage the complexities and variabilities of metals production. Our solutions range from: business optimization and order promising; through production and material planning, integrated/through-scheduling, production scheduling; to MES production, quality, inventory and equipment management and warehouse management. Our MES solutions are designed to the ISA95 standards and include tracking and data management & analysis.
The Broner Metals Solutions team has 30 years’ experience in improving the performance of metals production worldwide. Broner solutions are widely used by some of the world’s top metals companies, such as: ArcelorMittal, Gerdau Group, Nippon Steel, Tata Steel, TMK, ThyssenKrupp Steel and Usiminas.
Broner Metals Solutions is part of Hyperion Systems Engineering Ltd.