“The implementation of the overseas offices marks the beginning of our journey as we move from strength to strength, helping our customers to build sustainable futures across the globe,” British Steel chief executive Peter Bernscher said in a statement. 

British Steel was formed through the June 2016 sale of Tata Steel Europe’s long products division to U.K. investment firm Greybull Capital. British Steel began rebranding its overseas offices, which had been operating under transitional agreements with Tata Steel. 

“Due to the efforts of our team and the ongoing support of customers and stakeholders, all our offices have now successfully transitioned to the revitalized brand with a long-standing history and a prosperous future,” Bernscher said. 

The offices are in Germany, Spain, Italy, Sweden, Netherlands, Poland, Singapore, Taiwan and the U.S. 

“We’re very excited to launch the new British Steel in Americas regions and it has been well received by our customers,” said Pete Joyce, president of British Steel’s Americas operations.