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ArcelorMittal Announces Third Episode of its Web TV’s 2nd Season
03/11/2008 - ArcelorMittal announces ‘Freedom Beams’ - the third episode of ArcelorMittal Web TV’s second season, which reveals the full story behind the famous steel beams produced by ArcelorMittal for the construction of New York's iconic One World Trade Center, The Freedom Tower.
ArcelorMittal announced that ‘Freedom Beams’—the third episode of ArcelorMittal Web TV’s second season—went live on Monday, March 10.
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According to ArcelorMittal, ArcelorMittal Web TV’s main objective is to provide an effective communications channel to the 310,000 ArcelorMittal employees around the world during the integration phase following the 2006 merger of Arcelor and Mittal Steel. The company said that it has proved one of the most successful communications exercise undertaken by the company, both internally and externally.
Consisting of 15 episodes, Season 1 had 544,431 unique visitors, 882,054 pages views, and nearly 250,000 views of the video episodes.
The second season will monitor the performance and progress of the company post merger, as it seeks to deliver on its brand promise of 'transforming tomorrow'. It will focus on the challenges facing the biggest steel company in the world.
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This episode follows the journey of the beams from ArcelorMittal Differdange, Luxembourg, to Ground Zero in New York City. The episode shows the work that went into creating these beams at Differdange—the only steel mill in the world that can produce them—and introduces the masterminds behind them. The development process takes place at ArcelorMittal’s Metallurgy Department in Esch-sur-Alzette, Luxembourg, and in Differdange.
Once in New York, the episode will focus on the creators of the Freedom Tower and the visit to Ground Zero, making this episode an unforgettable journey. ArcelorMittal Web TV was privileged to be given the honor as one of the first camera crews given access to the Ground Zero site since the atrocities of 9/11 seven years ago.
“Coming from Luxembourg, one of the smallest countries in the world, we are producing the biggest steel beams in the world,” said Bob Manet, Process Engineer, ArcelorMittal Esch-Sur-Alzette. “Everybody is very proud to be a part of this project for such an important building in America.”
The beams weigh 730 pounds per foot, and range in length from 30 to 56 feet for shipping. The Freedom Tower will be completed in 2012.
ArcelorMittal is the world's largest and most global steel company, with 310,000 employees in more than 60 countries. The company leads major global markets, including automotive, construction, household appliances and packaging, with leading R&D and technology, as well as sizeable captive supplies of raw materials and outstanding distribution networks. An industrial presence in 28 European, Asian, African and American countries exposes the company to key steel markets, from emerging to mature, positions it will be looking to develop in the high-growth Chinese and Indian markets.
ArcelorMittal’s key pro forma financials for 2007 show revenues of USD 105.2 billion, with a crude steel production of 116 million tonnes, representing around 10% of world steel output.
