Adriaan will assist SANGRAF customers in optimizing their processes and achieving the lowest total cost of ownership.
 
Adriaan Basson joins SANGRAF as director sales and technical service for South Africa, responsible for supporting SANGRAF International’s South African graphite electrode customers. With over 40 years’ experience, Adriaan will make tactical recommendations to help our customers achieve their goals including improving productivity and reducing energy consumption. The addition of Adriaan Basson underscores SANGRAF International’s commitment to providing the value added services modern EAF producers demand. Adriaan will work from SANGRAF International’s South African office in Johannesburg, South Africa.
 
Adriaan Basson said, “Providing service and quality products will assist our customers in optimizing their processes and achieving the lowest total cost of ownership, two of the major drivers for EAF operations.”
 
This addition underscores SANGRAF International’s commitment to building a global team of proven industry professionals to deliver unique and exceptional value added services along with our premium carbon and graphite electrodes.
 
Dr. Alameddine, CEO Europe, Middle East and Africa (EMEA), said, “SANGRAF International is building a global team of proven industry professionals to deliver unique and exceptional value added services along with our premium carbon and graphite electrodes.  These premium products and services provide a unique solution to our customers and help them optimize their processes and cost in order to achieve the lowest total cost of ownership.”
 

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SANGRAF International is a fully integrated manufacturer of premium carbon and graphite electrodes for the steel, ferrous and non-ferrous metal industries. SANGRAF International provides its customers with lean supply chain solutions to deliver high-quality, cost-effective, premium electrodes for electric arc furnaces.
 
SANGRAF International’s South African office is located in Johannesburg, South Africa and will report through the EMEA head office located in Geneva, Switzerland. SANGRAF International has offices and manufacturing in major steel producing areas of the world.