A New Day for Sparrows Point, and a New Name
01/13/2016 - Over the past two years, demolition crews have been razing the Sparrows Point steel works in Maryland -- once the world's largest steelmaking facility -- to make way for a redevelopment project.
Much of the facility is gone, including its mighty L blast furnace. And now, even its name has been erased.
The firm that is redeveloping the sprawling site has renamed the property Tradepoint Atlantic, reports The Baltimore Sun.
"As we make the transition from a local industrial powerhouse to a global transportation and logistics center, our new identity will help us build a global brand for a global economy," Michael Moore, CEO of the redevelopment firm Sparrows Point Terminal, now called Tradepoint Atlantic.
The site is being redeveloped as an industrial and transportation complex, and Moore previously said the company and property would need a rebranding to make it easier to market to potential tenants and customers as far away as Europe and Asia, the newspaper reported.
In a nod to the property's history, the company has created a new logo that uses the letters "A" and "T" to form the top three points of a five-pointed star, the newspaper said.
A lighted five-pointed star had sat atop of the L furnace for years, a reference to its former owner Bethlehem Steel and the Nativity.
According to the newspaper, the three points in the new logo represent the property's land, rail and water access, but alludes to the star.
The firm that is redeveloping the sprawling site has renamed the property Tradepoint Atlantic, reports The Baltimore Sun.
"As we make the transition from a local industrial powerhouse to a global transportation and logistics center, our new identity will help us build a global brand for a global economy," Michael Moore, CEO of the redevelopment firm Sparrows Point Terminal, now called Tradepoint Atlantic.
The site is being redeveloped as an industrial and transportation complex, and Moore previously said the company and property would need a rebranding to make it easier to market to potential tenants and customers as far away as Europe and Asia, the newspaper reported.
In a nod to the property's history, the company has created a new logo that uses the letters "A" and "T" to form the top three points of a five-pointed star, the newspaper said.
A lighted five-pointed star had sat atop of the L furnace for years, a reference to its former owner Bethlehem Steel and the Nativity.
According to the newspaper, the three points in the new logo represent the property's land, rail and water access, but alludes to the star.
